Technology continues to shape our lives in often unseen but felt ways.
Netflix is a great example. This technology company has evolved to epitomize a level of personalized experience we have come to expect. The machine learning algorithm sitting behind the company’s technology delivers customized content based on one’s viewing preferences. It’s seamless and a major contributor to the firm’s enormous success.
It’s not just entertainment; arguably, consumers are seeking a personalized experience in all aspects of their lives. The financial services industry, in general, and financial advisors, in particular, will have to find ways to meet this demand by creating bespoke client experiences.